WhAT is THE TECH WAY?

The Tech Way is devoted to driving revenue for Yellow Jacket student-athletes and positioning Georgia Tech Athletics to have great success in the next chapter of college athletics. Through The Tech Way, the most passionate Yellow Jacket fans and businesses can engage with Georgia Tech Athletics and its student-athletes like never before and ensure our winning ways continue in Georgia Tech for years to come. By becoming a The Tech Way member and/or and partnering with The Tech Way to grow your business, you are contributing to the long-term success of Georgia Tech Athletics.
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Frequently asked questions

CAN I MAKE A ONE-TIME-CONTRIBUTION VIA PAPER CHECK?
Yes, individuals and businesses can make a one-time contribution by paper check. To make a contribution by check, follow the steps below: 1. Make Checks Payable to: Student Athlete Empowerment 2: Mailing Address: Student Athlete Empowerment 1201 W Peachtree St NW Ste 2625 Attention: #121124 Atlanta, Georgia 30309-3499 3. Send Email: After mailing a check, send an email to: AR@studentathletenil.com listing your Name, The Tech Way, and the Sport where the money is to go.
CAN I MAKE A ONE-TIME CONTRIBUTION VIA ACH?
Yes, individuals and businesses can make a one-time contribution by ACH/Wire. If you'd like to send an ACH/Wire, please contact: AR@studentathletenil.com
ARE CONTRIBUTIONS TAX DEDUCTIBLE?
The Tech Way is not a 501c3 tax exempt entity. As such, contributions to The Tech Way are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at jeff@studentathletenil.com. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to The Tech Way as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Logon to your account and then go to the Account page for instructions.
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Georgia Tech values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. The Tech Way seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
IS THE TECH WAY AFFILIATED WITH THE UNIVERSITY?
No, the collective is not affiliated with the Georgia Tech in any way. It is a third party created to work with Georgia Tech student-athletes.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES GEORGIA TECH?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Got to the Contact page to get started.
WHAT TYPES OF NIL OPPORTUNITIES DOES THE TECH WAY HELP ACTIVATE?
The Tech Way offers the Georgia Tech student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, The Tech Way seeks to provide equal opportunities for both male and female student-athletes.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of The Tech Way can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).