
Name. Image. Likeness.
SUPPORTING & PARTNERING WITH Georgia Tech STUDENT-ATHLETES
The Tech Way was created with one mission in mind – to empower Georgia Tech student-athletes to achieve their greatest potential in the classroom, on and off the field.
For more than a century, The Tech Way has become synonymous with excellence, thanks to the unmatched determination and courage of student-athletes who have donned a Georgia Tech uniform. White and Gold now become the symbol of the community of fans, alumni and supporters of GT athletics who have come together to ensure that every Georgia Tech student-athlete has the opportunity to maximize their time in Atlanta.
HELP EMPOWER Georgia Tech STUDENT-ATHLETES
Fans of GT now have the opportunity to support the Institute’s student-athletes directly by joining The Tech Way. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among all participating team members.
Georgia Tech STUDENT-ATHLETES CAN
NOW PROMOTE YOUR BUSINESS
Organizations and businesses interested in working with Georgia Tech student-athletes can join The Tech Way. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.
FREQUENTLY ASKED QUESTIONS
Yes, The Tech Way members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).
If member or donor does not designate a specific sport or athlete then the funds will deemed unrestricted and distributed in the discretion of the board of directors.
No, contracts are not exclusive. We want all GT student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
The Tech Way offers GT student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors.
Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.
The Tech Way is not a 501c3 tax exempt entity. As such, contributions to The Tech Way are not tax deductible as a charitable donation.
A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at arryana@studentathletenil.com. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to The Tech Way as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.
Nothing in this communication is intended to constitute legal or tax advice.