Name. Image. Likeness.


The Tech Way was created with one mission in mind – to empower Georgia Tech student-athletes to achieve their greatest potential in the classroom, on and off the field.

For more than a century, The Tech Way has become synonymous with excellence, thanks to the unmatched determination and courage of student-athletes who have donned a Georgia Tech uniform. White and Gold now become the symbol of the community of fans, alumni and supporters of GT athletics who have come together to ensure that every Georgia Tech student-athlete has the opportunity to maximize their time in Atlanta.


Fans of GT now have the opportunity to support the Institute’s student-athletes directly by joining The Tech Way. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among all participating team members.


Organizations and businesses interested in working with Georgia Tech student-athletes can join The Tech Way. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85 – 90%. The Tech Way keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services. The Tech Way has entered into a contract with Student Athlete NIL (SANIL) to perform management services for the benefit of the Tech Way. SANIL also will be responsible for facilitating the NIL transactions between fans, donors, corporations and other entities, and Georgia Tech student athletes, in compliance with NCAA regulations. To learn more about SANIL, visit Neither The Tech Way nor any of its officers or directors have any financial interest in SANIL. The officers and directors of The Tech Way are volunteers and will not receive salaries or any other compensation for their work on behalf of The Tech Way.

Yes, The Tech Way members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

If member or donor does not designate a specific sport or athlete then the funds will deemed unrestricted and distributed in the discretion of the board of directors.

Individuals and businesses interested in giving larger contributions to The Tech Way can contact us directly at . Contributions can be specified for specific sports, programs and activations.
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, The Tech Way seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all GT student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

The Tech Way offers GT student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors.

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, the collective is not affiliated with the Institute in any way. The Tech Way is a nonprofit corporation created to work with GT student-athletes. The board of directors of The Tech Way is comprised of individuals who are Georgia Tech alumni. The Institute is prohibited from arranging third-party compensation for student-athletes as it relates to NIL contracts.
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Georgia Tech values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. The Tech Way seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

The Tech Way is not a 501c3 tax exempt entity.  As such, contributions to The Tech Way are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to The Tech Way as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.